Effect of Cultural Change for Social Women Entrepreneurs with Special Reference to Tuensang District

Abstract

This study aims to investigate the effect of cultural change for social women entrepreneurs with special reference to Tuensang district in the Nagaland state. This paper discusses the impact of cultural and societal factors on the entrepreneurial aspirations and outcomes of Tuensang women. The study highlights that rural entrepreneur face both internal and external barriers, such as limited access to capital, social biases, and the work-life balance dilemma, although they also possess sole asset, including flexibility, and strong want for individuality. Furthermore, it highlights the role of rural women as agents of social change, promoting inclusivity and empowerment within their communities.